SOCIAL MEDIA MARKETING TIPS:
FIVE EASY STEPS TO MORE SALES
Maximise Your lead generation Strategies with the Power of Social Media: A Guide for Fund Managers and Wealth Managers
As a finance industry professional you understand the importance of staying ahead of the competition and reaching potential clients in today's digital age. One of the most effective ways to do this is through financial services digital marketing, specifically utilising social media platforms to promote your business and connect with your target audience.
Gone are the days when traditional forms of advertisement, such as television commercials, were effective in grabbing the attention of potential clients. Nowadays, people are more likely to engage with content on the internet, and social media platforms have become an integral part of the financial industry.
By creating a strong online presence and utilising social media marketing strategies, you can reach a wider audience and establish your business as a trusted and reliable source of investment advice and guidance.
Don't miss out on the opportunities that new media marketing can offer for your investment business. Stay ahead of the game and learn how to effectively utilize social media to reach your target audience and grow your business.
Make The Most Of The Internet
Unlock the full potential of the internet by utilising social media marketing strategies. To start, you'll need a website and active accounts on popular social media platforms. From there, it's all about mastering the skills and using determination to make your online presence engaging and easily accessible to your audience. This includes making sure your web pages are optimised for both PCs and mobile devices, as more and more people are using their mobile devices for on-the-go purposes.
By providing a user-friendly experience, allowing space for comments and easy sharing on other social networks, you can increase engagement and establish trust with your audience, showing them that their opinions matter and will be heard, even if they are negative, as it can be a great starting point for a discussion.
Social Media Tips - Sharing Is Caring
Social media marketing is an essential part of building your brand and reaching your target audience. One key aspect of this is in utilising video sharing platforms. By broadcasting yourself and your products and services you can create a more personal connection with your audience and showcase your expertise in the financial industry.
Sharing personal information about yourself and your business can also help to build trust and credibility with your audience. People are more likely to engage with and trust a real person rather than just a collection of text on a website. However, it's important to strike a balance and only share information that is appropriate and relevant to your brand.
When creating videos, think about showcasing your business's personality and values, providing insights into the industry, and highlighting your product's unique features and benefits. By putting yourself out there, you're showing your audience that you're approachable and invested in building a relationship with them.
Do Not Under Value The Power Of Social Media
You may think that driving people away from your website to social networks like Facebook, Twitter or LinkedIn would be a bad thing, but it most certainly isn’t. These networks have become an online ‘home away from home’, a place like an online café where everyone gathers to share their opinions and discoveries.
Not only will it show trust that your visitors will return to your web pages regardless of where else you are sending them, but you are also letting them know that you have your own place online that is more personal and easier to connect with others.
Marketing is no longer a simple matter of creating an advertisement and flaunting it around. With so many new businesses and products coming out every day, it is now more than ever, difficult to prove yourself as unique and attentive to your audience. It takes time to gain popularity on the Internet, however once you achieve it, the benefits are greater than any other marketing source currently provided.
Shane McEvoy is a seasoned SEO and inbound marketing expert with nearly 30 years of experience in advertising. He established Flycast Media, a specialist B2B digital agency, and is a published author of two well-received guides while contributing to several industry publications - read his complete profile here.
