FLYCAST BLOGS


Welcome to our blog, our team aims to publish helpful content on a (semi) regular basis . We're here to give you the best marketing content available, so think step by step guides, video tutorials and more. All specifically to benefit your UK business.

December 14, 2020
ppc for b2b

TEN CRUCIAL BENEFITS OF PPC ADVERTISING
FOR UK BUSINESSES IN INVESTMENT AND FINANCE

Paid Search Advantages

With the world moving online and some marketing budgets shrinking, more businesses are considering advertising options that offer high efficiency for a relatively low cost. With it’s precisely targeted audience reach; the benefits of pay per click advertising are really attractive.
December 13, 2020
google ads retargeting

ULTIMATE GUIDE TO GOOGLE RETARGETING
FOR INVESTMENT FIRMS AND FINANCIAL SERVICES

Effectively target HNWIs and institutional investors

Google Ads retargeting is one of the most powerful tools in a digital marketer’s arsenal as It offers the ability to re-engage with potential clients who have already shown interest in your services. In this comprehensive guide, we'll show you how to manage Google Ads retargeting using various strategies, industry standard best practices, campaign optimisation tactics, and more.

December 12, 2020
ppc for b2b

THE MAIN ADVANTAGES AND DISADVANTAGES
TO PPC FOR B2B

Specialist B2B Digital Advertising

Pay Per Click advertising works on a simple premise, you pay when someone clicks on one of your ads. PPC for B2B can bring in great results, but a successful B2B PPC campaign depends on expertise in keyword research, Ad formulation and conversion optimised landing pages.
December 3, 2020
best business apps

ULTIMATE GUIDE TO THE BEST
MOST POPULAR BUSINESS APPS

Clever Apps For Productivity, Management and Communication

If you run your own small business, you will understand the benefit of using business apps. Whether for tracking expenses and receipts, apps for business productivity, or any of the many cool business apps available, there is business app to suit your needs.
October 18, 2020
pay per click advertising

FLYCAST MEDIA IS A
GLOBAL PPC LEADER

Award Winning PPC Agency

We’re thrilled to announce that Flycast Media has been named a Clutch Global Leader in the advertising and marketing category! We are ranked in the top 5 of UK agencies and rated one of the top 15 PPC agencies in the world overall. Clutch is The industry leading ratings and reviews platform for marketing agencies worldwide. Their team independently conducts research…
October 13, 2020
ppc audit

STOP WASTING MONEY AND LOSING ROI WITH GOOGLE ADS – USE OUR SIMPLE GUIDE TO AUDITING YOUR PPC

Measuring The Success Of PPC Advertising

If you have never investigated the efficiency of your PPC campaign, you are missing out on an important opportunity to check its efficiency and, more importantly, correct any niggling overspend. Conducting a PPC campaign audit is by far the best way to find areas for improvement, tweak campaigns and gain sought-after ROI. Measuring the success of PPC advertising can be…
October 12, 2020
ppc campaign management

A COMPREHENSIVE GUIDE TO GOOGLE ADS CONVERSION TRACKING
FOR THE FINANCIAL SERVICES INDUSTRY

The Smart Way To Increasing Sales

You almost certainly track your sales and it’s fairly likely that you have a good understanding of your click-through rate from PPC ads. Well done for that but you’re still missing a vital and informative piece of the information jigsaw. If you haven’t put those two metrics together and understood which of your sales was a direct result of Google…
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