SHANE MCEVOY
PROFILE
A seasoned SEO and inbound marketing specialist with more than 30 years of experience in the advertising industry. He founded Flycast Media, a specialist B2B digital agency in 2009.
FLYCAST MEDIA MD
Shane McEvoy is a seasoned advertising professional with more than three decades of experience in the industry.
Embarking on his career in the nascent days of digital advertising, Shane McEvoy has established himself as a seasoned professional with over three decades of experience in the industry. His journey, marked by pioneering contributions to early online directories and a profound expertise in SEO, Inbound marketing, and paid advertising has positioned him at the forefront of digital marketing innovations. As the founder of Flycast Media and a respected author and speaker, Shane's deep understanding and foresight have continually shaped the landscape of digital advertising and marketing.
Shane's early involvement with pre-Internet online directories, such as the electronic Yellow Pages, laid the groundwork for his future endeavours in digital marketing. His instrumental role in the development and launch of Yell.com's electronic point-of-sale system in 1994 marked a significant milestone in his career, showcasing his ability to merge technological innovation with practical marketing strategies.
In 2009, Shane channelled his extensive knowledge and experience into founding Flycast Media, a specialist B2B digital agency that primarily serves the finance industry. Under his leadership, Flycast Media has grown into a beacon of excellence, renowned for its bespoke digital marketing solutions that continuously drive business growth and success for his clients. The agency's recent recognition as the "Watford Business of the Year" is a testament to Shane's visionary leadership and the team's dedication to excellence.
Beyond his business achievements, Shane is also a published author, having penned influential guides on business-to-business social media advertising and local SEO. These publications have become essential reading for business owners seeking to navigate the complexities of digital marketing. His contributions to esteemed platforms like Disrupt magazine, the Zapier blog, and Neil Patel's Hotjar portal, along with hundreds of other websites further solidify his status as a thought leader in the field.
As a sought-after speaker, Shane regularly shares his insights at financial and marketing conferences across the UK. His presentations, rich with practical advice and forward-thinking strategies, are a reflection of his commitment to staying ahead of industry trends.
His dedication and drive has helped countless businesses surpass their digital marketing goals over the years and has also contributed to the ongoing evolution of the digital marketing industry.
In summary, Shane McEvoy's career has been a blend of pioneering work, innovative leadership, and thought leadership in digital marketing. His contributions over the past three decades have been instrumental in the growth of his clients businesses and he has had a lasting impact on the industry as a whole.
Proven Methods For Building Credibility and Authority
Financial advertising goes beyond promotional activities—it's the critical bridge connecting financial institutions with their ideal clients. For financial service firms seeking qualified leads and sustainable growth, effective advertising strategies have become an essential part of the financial services industry.
Specialised Marketing Is The Key To Financial Growth
Financial firms need specialised marketing partners full stop. With global advertising spend projected to grow by 5.9% in 2025, generic marketing approaches simply don’t cut it anymore. Asset managers, hedge funds, and investment firms require marketing partners who understand complex financial products, strict regulations, and sophisticated investor expectations.
Positioning Your Financial Firm as an Industry Leader
In a time where information is abundant but trust is scarce, thought leadership has emerged as a critical differentiator for firms in the financial services industry. Whether you're a hedge fund, fintech company, discretionary investment firm, or some other financial service, thought leadership can help position your brand as an authoritative voice that your clients trust.
Improve Efficiency, Compliance, And Client Satisfaction
As a seasoned digital marketing strategist, I've witnessed client interactions evolve a lot, and at Flycast Media, we've consistently pushed the boundaries to help hedge funds, asset managers, and other financial firms stay ahead. One of the most significant advancements shaping client engagement today is the integration of AI receptionists.
The Dawn of Intelligent Finance Is Upon Us
We stand at the precipice of a technological revolution, with artificial intelligence (AI) emerging as the cornerstone of this transformation. AI has transcended its role as a mere facilitator to become an indispensable catalyst for innovation, efficiency, and strategic decision-making.
Key Differences Explained To Help You Choose The Right Strategy
In financial services, every marketing pound spent must deliver measurable returns, and even though digital marketing continues to evolve, there are two strategies that consistently stand out: Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising.
